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Winning at New Products: Creating Value Through Innovation
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Winning at New Products: Creating Value Through Innovation Paperback - 2017

by Robert G. Cooper

Details

  • Title Winning at New Products: Creating Value Through Innovation
  • Author Robert G. Cooper
  • Binding Paperback
  • Edition 5 REV UPD
  • Pages 448
  • Volumes 1
  • Language ENG
  • Publisher Basic Books
  • Date 2017
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780465093328 / 0465093329
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9 x 6 x 1.2 in (22.86 x 15.24 x 3.05 cm)
  • Library of Congress subjects New products, Produktentwicklung
  • Library of Congress Catalog Number 2017949583
  • Dewey Decimal Code 658.575

About the author

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

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Winning at New Products: Creating Value Through Innovation
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Winning at New Products: Creating Value Through Innovation

by Cooper, Robert G.

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Winning at New Products: Creating Value Through Innovation
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Winning at New Products: Creating Value Through Innovation

by Cooper, Robert G.

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Winning at New Products: Creating Value Through Innovation
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Winning at New Products: Creating Value Through Innovation

by Cooper, Robert G.

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Winning at New Products: Creating Value Through Innovation
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Winning at New Products: Creating Value Through Innovation
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Winning at New Products: Creating Value Through Innovation
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Winning at New Products: Creating Value Through Innovation

by Cooper, Robert G.

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Winning at New Products: Creating Value Through Innovation
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Winning at New Products: Creating Value Through Innovation

by Cooper, Robert G.

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Winning at New Products: Creating Value Through Innovation
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Winning at New Products: Creating Value Through Innovation

by Cooper, Robert G

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ISBN 10 / ISBN 13
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