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Complete MBA for Dummies
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Complete MBA for Dummies Paperback - 2008 - 2nd Edition

by Kathleen Allen; Peter Economy

From the publisher

Previous ed.: Foster City, Calif.: IDG, 2000

From the rear cover

Covers key trends in marketing, selling, and advertising

Qualify for an MBA and succeed in any business

Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

THE DUMMIES WAY(R)

Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun

Discover how to:

Know your customer's needs
Handle budgets and forecasts
Recruit and retain top people
Understand Sarbanes-Oxley
Be a successful negotiator

Get Smart!
@www.dummies.com

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Details

  • Title Complete MBA for Dummies
  • Author Kathleen Allen; Peter Economy
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 432
  • Volumes 1
  • Language ENG
  • Publisher For Dummies, Hoboken, New Jersey, U.S.A.
  • Date 2008-01-01
  • Features Index, Price on Product - Canadian, Table of Contents
  • ISBN 9780470194294 / 0470194294
  • Weight 1.65 lbs (0.75 kg)
  • Dimensions 9.1 x 7.4 x 0.9 in (23.11 x 18.80 x 2.29 cm)
  • Library of Congress subjects Industrial management, Information technology - Management
  • Library of Congress Catalog Number 2007941221
  • Dewey Decimal Code 650.076

About the author

Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.

Peter Economy has authored or co-authored several books including Consulting For Dummies.

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Complete MBA For Dummies
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Complete MBA For Dummies

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