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The Campaign Manager: Running and Winning Local Elections
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The Campaign Manager: Running and Winning Local Elections Paperback - 2018

by Catherine Shaw

From the publisher

Everything you need to know about Vote by Mail!

Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Details

  • Title The Campaign Manager: Running and Winning Local Elections
  • Author Catherine Shaw
  • Binding Paperback
  • Pages 338
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2018-03-13
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780813350790 / 0813350794
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 8.9 x 5.9 x 0.8 in (22.61 x 14.99 x 2.03 cm)
  • Reading level 1220
  • Library of Congress subjects Campaign management - United States, Local elections - United States
  • Library of Congress Catalog Number 2017037725
  • Dewey Decimal Code 324.709

About the author

Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over two decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.

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The Campaign Manager

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The Campaign Manager: Running and Winning Local Elections

The Campaign Manager: Running and Winning Local Elections

by Catherine Shaw

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