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Words That Work: It's Not What You Say, It's What People Hear Paperback - 2008
by Frank Luntz
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
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- Title Words That Work: It's Not What You Say, It's What People Hear
- Author Frank Luntz
- Binding Paperback
- Edition [ Edition: Repri
- Pages 368
- Volumes 1
- Language ENG
- Publisher Hachette Books, New York
- Date 2008-08-01
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- ISBN 9781401309299 / 1401309291
- Weight 0.68 lbs (0.31 kg)
- Dimensions 8.04 x 5.32 x 0.95 in (20.42 x 13.51 x 2.41 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Popular culture - United States, Communication in politics
- Library of Congress Catalog Number 2009464788
- Dewey Decimal Code 808.042
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Words That Work : It's Not What You Say, It's What People Hear
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