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From the rear cover
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.
This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.
The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.
Details
- Title Fashion Buying
- Author Helen Goworek
- Binding Paperback
- Edition 2nd Edition
- Pages 200
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons
- Date 2007-06-05
- Illustrated Yes
- Features Glossary, Illustrated, Index, Table of Contents
- ISBN 9781405149921 / 1405149922
- Weight 0.97 lbs (0.44 kg)
- Dimensions 9.6 x 6.85 x 0.42 in (24.38 x 17.40 x 1.07 cm)
- Library of Congress subjects Fashion merchandising - Vocational guidance, Clothing trade - Vocational guidance
- Library of Congress Catalog Number 2006101282
- Dewey Decimal Code 391.006
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