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Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt) Paperback - 2013
by Harvard Business Review; Clayton M. Christensen; Theodore Levitt
Details
- Title Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
- Author Harvard Business Review; Clayton M. Christensen; Theodore Levitt
- Binding Paperback
- Edition International Ed
- Pages 224
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, New Delhi
- Date 2013-04-02
- Features Index
- ISBN 9781422189887 / 1422189880
- Weight 0.55 lbs (0.25 kg)
- Dimensions 8.1 x 5.4 x 0.8 in (20.57 x 13.72 x 2.03 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Strategic planning, Marketing - Management
- Library of Congress Catalog Number 2012037855
- Dewey Decimal Code 658.409
About the author
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