Bottlenecks: Aligning UX Design with User Psychology Paperback - 2017
by David C. Evans
From the rear cover
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations.
Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.
I
nnovators in design and students of psychology will learn:- The psychological processes determining users' perception of, engagement with, and recommendation of digital innovations
- Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness
- Strategies for marketing and product development in an age of social media and behavioral targeting
- Hypotheses for research that both academics and enterprises can perform to better meet users' needs
Details
- Title Bottlenecks: Aligning UX Design with User Psychology
- Author David C. Evans
- Binding Paperback
- Pages 260
- Volumes 1
- Language ENG
- Publisher Apress
- Date 2017-02-11
- Illustrated Yes
- Features Illustrated
- ISBN 9781484225790 / 1484225791
- Weight 0.88 lbs (0.40 kg)
- Dimensions 9.21 x 6.14 x 0.6 in (23.39 x 15.60 x 1.52 cm)
- Dewey Decimal Code 004
About the author
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